https://www.cathrynjamesdesign.com/blog daily 0.75 2015-04-09 https://www.cathrynjamesdesign.com/blog/2015/2/11/baby-shower-invites monthly 0.5 2015-02-11 https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/t/54dbd568e4b0e3ead22b2bd9/1423693168657/ Blog - Baby Shower Invites https://www.cathrynjamesdesign.com/blog/2015/2/11/hobbitnado monthly 0.5 2015-02-11 https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/t/54dbd664e4b0de271927db6a/1423693457333/Hobbitnado+Final_Blue-2.png Blog - Hobbitnado https://www.cathrynjamesdesign.com/new-gallery-1 daily 0.75 2015-07-13 https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/54d94b6be4b0c4d5e7b91c27/54ee0f3fe4b02f562fa09c2d/1428606301657/BlackLabel_Luminesse_Lineup.jpg Portfolio - Theorie Black Label Luminesse Collection The Theorie Black Label Collection was created as a high quality line of professional-grade products to be sold exclusively to salons. Created while working for HauteHouse, LLC. https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/54d94b6be4b0c4d5e7b91c27/54db6be5e4b012c34ea9ad4f/1423666601572/ Portfolio - Nth Degree Smoothing Argan Oil and Keratin Collection Nth Degree was created as a retail brand that spoke directly to the consumer in a conversational, relatable way. We wanted to focus on the ingredients and benefits while using foils and type as texture to differentiate the brand from the competition. The line is currently sold in Australia and will be coming to the US soon. https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/54d94b6be4b0c4d5e7b91c27/54db877ce4b0f2761548024c/1428606301679/ Portfolio - AbsoluteHeat Ads I designed a set of print ads for the AbsoluteHeat tools. Created while working at HauteHouse, LLC. https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/54d94b6be4b0c4d5e7b91c27/54dcad04e4b0fcfe440f2e78/1428606301710/NthArgan%28120114_LA%29_small.png Portfolio - Nth Degree Smoothing Argan Moroccan Oil & Keratin Collection Nth Degree was created as a retail brand that spoke directly to the consumer in a conversational, relatable way. We wanted to focus on the ingredients and benefits while using foils and type as texture to differentiate the brand from the competition. The line is currently sold in Australia and will be coming to the US soon. Created while working at HauteHouse, LLC. https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/54d94b6be4b0c4d5e7b91c27/5526c1a0e4b029d85644c708/1428606301874/ Portfolio - Choix Chair Design The Choix Chair was designed based on the streamline design movement and a personal story. A student project while at Portfolio Center. https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/54d94b6be4b0c4d5e7b91c27/54db9352e4b09b0ec42f6677/1428606301858/020615_AH_Background_01_EPS+Curler_ClosedE.jpg Portfolio - AbsoluteHeat EPS Curler Packaging Packaging for the Elite Professional Series Hair Curlers was designed to reflect the fusion of technology and function. Created while working at HauteHouse, LLC. https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/54d94b6be4b0c4d5e7b91c27/54db89d7e4b0f27615481562/1428606301747/020915_TheorieLiquid_Posters.jpg Portfolio - Theorie Black Label Collection Ads I designed a set of ads for the Theorie Black Label Collection products. Created while working for HauteHouse, LLC. https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/54d94b6be4b0c4d5e7b91c27/54ee0b7be4b0aa79cf021498/1428606302038/ Portfolio - Sprite Obey You Visual Identity System I worked with a team at Coca-Cola to create this Visual Identity System for the Sprite brand. The VIS guides global markets on how to correctly use the Sprite Obey You branding materials as well as create their own executions catered to their individual market needs. https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/54d94b6be4b0c4d5e7b91c27/5526bd4be4b0026466ad559d/1428606301801/ Portfolio - Sprite Obey You Visual Identity System (continued) I worked with a team at Coca-Cola to create this Visual Identity System for the Sprite brand. The VIS guides global markets on how to correctly use the Sprite Obey You branding materials as well as create their own executions catered to their individual market needs. https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/54d94b6be4b0c4d5e7b91c27/54db8c85e4b019602857f43a/1428606301830/120214_BodyWash02_PressKit.jpg Portfolio - Theorie Body Cleanser Collection Theorie's line of Ultra Luxe Body Cleansers include Grapefruit, Argan Oil, Green Tea and Helichrysum formulas. The metallic foil accents and rich colors reflect the high quality of the ingredients and luxurious benefit of the products. Created while working at HauteHouse, LLC. https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/54d94b6be4b0c4d5e7b91c27/5526b88ce4b08067e05de29b/1436799728120/ Portfolio - Nth Degree Web Design I designed a website for Nth Degree Hair Products that you can visit at www.nthdegreehair.com. Created while working for HauteHouse, LLC. https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/54d94b6be4b0c4d5e7b91c27/54ee0ec2e4b047df735fd177/1428606301934/010715_StylingLineupALL_PressKit.jpg Portfolio - Theorie High Performance Styling Collection This collection includes Shine Serum, Dry Shampoo, Finishing Spray, Altitude Volumizing Spray as well as Men's Styling Clay, Wax and Pomade. Created while working at HauteHouse, LLC. https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/54d94b6be4b0c4d5e7b91c27/54db6bade4b00b763f52a1c0/1428606302040/ Portfolio https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/54d94b6be4b0c4d5e7b91c27/5526bf99e4b0dca794d0eb44/1428606302004/quantum+press+page.png Portfolio - Quantum Switch Marketing Collateral Press page I created for the Quantum Switch Curling Iron for Theorie. Created while working for HauteHouse, LLC. https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/54d94b6be4b0c4d5e7b91c27/54db8bf0e4b04f6a896f9093/1428606302015/NthHeli%28120114_LA%29.jpg Portfolio - Nth Degree True Repair Helichrysum and Grapeseed Collection Nth Degree was created as a retail brand that spoke directly to the consumer in a conversational, relatable way. We wanted to focus on the ingredients and benefits while using foils and type as texture to differentiate the brand from the competition. The line is currently sold in Australia and will be coming to the US soon. Created while working at HauteHouse, LLC. https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/54d94b6be4b0c4d5e7b91c27/54ee156ae4b0288cab58aa84/1428606302043/120814_BodyLotionLineup_PressKit.jpg Portfolio - Theorie Ultra Luxe Body Lotions Theorie's line of Ultra Luxe Body Lotions include Grapefruit, Argan Oil, Green Tea and Helichrysum formulas. I designed the packaging to reflect the high quality of the ingredients and the exquisite benefits of the products. Created while working at HauteHouse, LLC. https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/54d94b6be4b0c4d5e7b91c27/54db8dcfe4b09e7b028f96c9/1428606302094/BlackLabel_Nurturiste_Lineup.jpg Portfolio - Theorie Black Label Nurturiste Collection The Theorie Black Label Collection was created as a high quality line of professional-grade products to be sold exclusively to salons. Created while working at HauteHouse, LLC. https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/54d94b6be4b0c4d5e7b91c27/54ee0c6ae4b0b7ea056d5dd7/1428606310693/ Portfolio - Coca-Cola Digital Guidelines I worked with a team at Coca-Cola and with the Atlanta-based digital agency, Armchair, to create the Digital Design Guidelines for the Coca-Cola Global Design Team. These guidelines were distributed to the global markets to introduce the new design framework and ensure that new web materials created market by market would align with the global standard. https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/54d94b6be4b0c4d5e7b91c27/54db8bdde4b04f6a896f8fff/1428606302196/120814_HandCreamLineup_PressKit.jpg Portfolio - Theorie Ultra Luxe Hand Cream Collection Theorie's line of Ultra Luxe Hand Creams come in Grapefruit, Green Tea, Argan Oil and Helichrysum. I designed the packaging to evoke the high quality ingredients and luxurious moisturizing benefit of the products. Created while working at HauteHouse, LLC. https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/54d94b6be4b0c4d5e7b91c27/5526bf8be4b05738d163e0ed/1428606302219/nth+ads.png Portfolio - Nth Degree Magazine Ads Single and Double page advertisements for Australian magazines. Created while working for HauteHouse, LLC. https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/54d94b6be4b0c4d5e7b91c27/54ee0e1fe4b00ccd79823b92/1428606302239/ Portfolio https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/54d94b6be4b0c4d5e7b91c27/5512b94be4b0e773eebb0373/1428606302270/ Portfolio https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/54d94b6be4b0c4d5e7b91c27/54db8e3fe4b0512a94d8b90e/1428606302282/BlackLabel_Ultravive_Lineup.jpg Portfolio - Theorie Black Label Ultravive Collection The Theorie Black Label Collection was created as a high quality line of professional-grade products to be sold exclusively to salons. Created while working for HauteHouse, LLC. https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/54d94b6be4b0c4d5e7b91c27/5526c208e4b093eb21efe3e7/1428606302341/encierros+logo.png Portfolio - Encierros De San Fermín Logo Logo design for the Running of the Bulls in Pamplona, Spain. Student project at Portfolio Center. https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/54d94b6be4b0c4d5e7b91c27/5526c19de4b0e119f9cc7a4b/1428606302364/ Portfolio https://www.cathrynjamesdesign.com/work daily 1.0 2019-10-28 https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/5db5b76b0bf50303d1cede7a/5db5b837c081ef6350366d1b/1573738831463/Screen+Shot+2019-10-27+at+11.30.42+AM.png Portfolio - Institutional rebrand The creative team worked with Interbrand to come up with an institutional design system to be used across all lines of business at Voya Financial. I was tasked with interpreting what that system would look like in the Investment Management world. In other words, I had to apply what Interbrand created into real world examples and templates that could be picked up and used by the team. Click through to see a PDF of some examples. https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/5db5b76b0bf50303d1cede7a/5db5b7fd5d3ce536b6a80b6a/1573738853119/Screen+Shot+2019-10-27+at+11.28.51+AM.png Portfolio https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/5db5b76b0bf50303d1cede7a/5db5b7fc118b996830f9c011/1573738866153/Screen+Shot+2019-10-27+at+11.28.26+AM.png Portfolio https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/5db5b76b0bf50303d1cede7a/5db5b7fc628b613d4194fcec/1573738872675/Screen+Shot+2019-10-27+at+11.27.50+AM.png Portfolio https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/5db5b76b0bf50303d1cede7a/5db5b76b5d3ce536b6a801ea/1573738880493/Screen+Shot+2019-10-27+at+11.26.59+AM.png Portfolio - Intermediary template redesigns I was asked to rethink the templates used for Fact Sheets, Investment Commentaries and Fund Stories/Investor guides. The system I created was applied across materials throughout the Intermediary segment of the IM business. Click to see a PDF of some of the before/afters. https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/t/58e3fbf43e00beb355abd159/1491336180766/ Portfolio https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/t/58e3fd3d46c3c4bfdd99e348/1491336509794/ Portfolio https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/t/58e3ffabbe6594c518b4def3/1491345973060/ Portfolio - New packaging Peace, Love and Happiness in a can. https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/t/58e447143f40586bd8fb567c/1491355412580/ Portfolio https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/t/58e44addbe6594c518b95a5e/1491355516631/ Portfolio https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/t/58e44b0cbe6594c518b95d55/1491356409955/ Portfolio https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/t/58f7b9fcbf629ae3f9181c26/1491335650605/ Portfolio https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/t/58f7bb04f5e2316d60ec82ca/1491336289313/ Portfolio https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/t/58f7befcb8a79be65248ed7f/1492630642155/ Portfolio https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/t/58fd4de62994cabbed319088/1491355476433/ Portfolio https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/t/58fe1776d2b85715bb2d72b9/1492656723115/ Portfolio https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/t/5d6e758de4f17a0001cac521/1491335850600/ Portfolio https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/t/5dd5df73d168ef7c6a8e3746/1574297461677/1.jpeg Portfolio https://www.cathrynjamesdesign.com/new-fanta-flavors daily 0.75 2017-04-19 https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/t/58f7c16ae58c62a6857bd15c/1492631894524/ New Fanta Flavors https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/58f7c12d29687f9b16577071/58f7c155f7e0abda03c8e0e1/1492631894524/Fanta_FP_straight_dry.jpg New Fanta Flavors https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/58f7c12d29687f9b16577071/58f7c1609de4bbbb20026777/1492631906751/fanta_FP_2L_dry4.jpg New Fanta Flavors https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/58f7c12d29687f9b16577071/58f7c1614402430f962ade70/1492631907201/fanta_FP_20oz_dry4.jpg New Fanta Flavors https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/58f7c12d29687f9b16577071/58f7c2fe1b631b65a33db166/1492632320359/07196CF.JPG New Fanta Flavors https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/58f7c12d29687f9b16577071/58f7c2fe9de4bbbb20029549/1492632320036/07197CFSpritz.JPG New Fanta Flavors https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/58f7c12d29687f9b16577071/58f7c2ffdb29d683f933b0ef/1492632320781/07198CL.JPG New Fanta Flavors https://www.cathrynjamesdesign.com/contact daily 0.75 2021-06-02 https://www.cathrynjamesdesign.com/branding-documents daily 0.75 2020-10-12 https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/t/5f847ad91b3c114c601e4a7f/1602517732368/Screen+Shot+2020-10-12+at+11.48.15+AM.png Branding Documents https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/t/5f847b192dcc0777edab502c/1602517795306/Screen+Shot+2020-10-12+at+11.49.01+AM.png Branding Documents https://static1.squarespace.com/static/54bc057fe4b076c29fc49c52/t/5f847b2aa29473655fdac8c5/1602517805356/Screen+Shot+2020-10-12+at+11.49.30+AM.png Branding Documents